Sixty-nine percent (69%) of Americans have a favorable opinion of Walmart, including 29% who have a very favorable opinion of the retail giant. A Rasmussen Reports survey of 1,000 adults found that 29% have an unfavorable opinion of the firm. Lower and middle income Americans are more likely to have a favorable opinion of Walmart than upper income Americans.
The reviews are even better among those who have worked for Walmart (or have family members who have been employed by the firm). Among these workers, 79% have a favorable opinion of the company.