Friday, November 08, 2002 :::
I've been contemplating negative advertising again. It occurred to me that, while negative ads aren't exclusively political -- "who wants to spend Christmas afternoon downloading Windows drivers?" -- they're overwhelmingly so.
There are a few obvious explanations for this. For one thing, negative political ads are generally invoked in duopoly situations -- if you drive someone away from your opponent, they either come to you, or they leave the pool of voters altogether. And in politics, but not commerce, driving them away from your opponent is a plus, even if they don't come to you.
I'm not really trying to say anything profound here, so much as I'm trying to avoid studying.
::: posted by Steven at 1:17 PM
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